I am an independent performance marketer with over a decade in paid traffic and affiliate marketing. I find where your funnel leaks revenue, and show you exactly what to fix. No fluff, no agency fees. Just a specific observation and a test worth running.
I got into affiliate and performance marketing when most people were still figuring out what a tracking pixel was. I spent years learning the hard way what actually scales an offer: not more ad spend, not a bigger team. The right message, landing on the right page, for the right audience.
I have worked across health, beauty, and DTC ecommerce brands, managing paid traffic and identifying conversion gaps that quietly bleed revenue. The pattern is almost always the same: a strong ad angle that dissolves the moment the visitor hits the landing page. The story breaks. The customer leaves. The brand keeps spending without knowing why.
I help brands fix that. I review the paid-traffic journey from ad to page, identify the specific mismatch, and share a concrete, reversible test your team can run without touching your main store or checkout. I am independent. When I recommend a tool that fits, I disclose the affiliate relationship openly. No hidden agenda.
Two ClickBank Platinum Plus awards in back-to-back years. Over a million dollars generated for health and beauty partner brands. Ten-plus years of paid traffic, conversion testing, and affiliate strategy. That is the track record behind every observation I share.
Most brands lose revenue not in the ad, but after the click. A strong offer falls flat when the landing experience does not continue the ad's story. I look at four things to find exactly where that breakdown happens.
What specific story, claim, or hook the selected ad establishes in the first few seconds. What promise the visitor is holding when they click.
Whether the first screen immediately continues that angle, or resets to generic brand or product messaging that ignores the ad entirely.
How fast the product, price, and reason to buy now appear above the fold on mobile, without the visitor having to scroll or search for them.
Whether a dedicated campaign page could remove friction and scale the offer, without requiring changes to your existing store or checkout.
I am not an agency. I do not pitch retainers or promise results I cannot guarantee. I find a specific opportunity in your paid-traffic funnel, share a clear test direction, and let your team decide what to do with it.
I look at the ad angle, copy, and creative, then review exactly where it sends paid traffic and what the visitor sees first on mobile.
I identify precisely where the offer story breaks down after the click, and what a dedicated campaign page would do differently.
A before-and-after showing your current landing destination versus a proposed campaign page. Concrete, specific, and ready for your team to act on.
If a tool fits the direction, I recommend it and disclose the affiliate relationship clearly. Transparent, always. No pressure either way.
This is not for brands just getting started. It is for operators who are already spending on ads, already getting clicks, and wondering why the conversion rate does not match the ad performance.
You have active Facebook or Instagram campaigns sending real paid traffic to your Shopify store, and you want to understand why more of that traffic is not converting to sales.
The click lands on a homepage, product page, or collection rather than a dedicated sales page built specifically to continue the ad's angle and close the sale.
You are looking for a specific, low-risk test you can run alongside your existing setup, not a full redesign or a new agency relationship.
If you are spending on Meta ads and want a specific, honest second opinion on where your paid traffic stops converting, reach out. I will tell you exactly what I see, and I will be direct if there is no obvious opportunity worth testing.
aaron@wellness-stories.comI review a small number of brands at a time to keep the work specific and useful.
Response within one business day.